Any community radio programme on health should have the following general characteristics
Skills for effectiveness: Effective, radio – led health communication needs people skilled in both radio production and in communication. These skills are rarely found in one community radio, it therefore makes sense to work in partnership with others – sharing ideas, expertise and costs.
Collaborative planning: partner organisations and the radio station should work closely together, especially at the planning stage when defining the target audience, deciding the aims and objectives of the project and its general approach.
Developing programmes: radio stations should keep in constant touch with partner organisations during the actual process of designing, developing and producing the radio programmes. Partner organisations should especially be consulted on the content and structure of the programme or series.
Developing support materials: the health communication partner organisations should focus on preparing and producing print support materials (booklets, handouts, posters, etc) to add a visual dimension to the radio programmes.
Listeners groups/ salaams clubs: community radio can use existing local associations or social clubs to set up a network of listening groups. This offers participants an opportunity to discuss the programmes, apply what they are learning to their own station, and take part in group – based learning activities and skills development.
Promotion, publicity and feedback: community radio stations can promote and publicise health projects. Once the project is underway, stations can offer regular feedback programmes in response to listener comments and questions. They can also report on the activities and achievements of individual groups in local news, magazine and feature programmes.